Connect 2 the Net Web Talk

Articles and information for business owners on how to maintain and gain a successful web presence. This blog is sponsored by Patricia Smith, of Yellowbelly Web Design and Cynthia Mackey, of Winning Strategies.

Sunday, October 21, 2007

How to Create Effective Landing Pages

A “landing page” these days is becoming more and more an effective marketing tool. It is a special page that visitors are directed to when they click on a link. The page usually highlights a product or service with the sole aim of getting visitors to either buy the product (right there and then) or take some action that will lead to a sale. Last week, while developing a “landing page” for one of my clients I started to wonder, how I could make the “landing page” more compelling from a selling point of view, as well as from a design point of view. I came across this article written by Bryan Eisenberg, as Bryan explains “landing pages are the most logical place to begin your solid commitment to better conversation rates”. In a nutshell what this means is turning your site visitor into a sale. If you are interested in converting a visitor into a sale read on…

ClickX Experts – Advice & Opinions, By & for Marketers
Create Landing Pages That Convert
By Bryan Eisenberg
http://www.clickz.com/showPage.html?page=3490481

Next time I shall be discussing "10 Good Reasons Why I Should Hire a Professional Designer"